An oldie but a goodie, Braun, the internationally leading manufacturer of small electric appliances, turns 90 years old today! Founded by Max Braun, the company started in Frankfurt/Germany on February 1st, 1921, and established its business with radios. After WW II, Max followed his vision of convenient dry shaving and developed and launched the S50 in 1950. Max's sons, Artur and Erwin Braun, assumed the leadership of the company after the death of their father in 1951. From 1955 they presided over the development of Braun Design, which remains famous to this day, introducing product icons such as the "Snow White's Coffin" and the "sixtant." Following its acquisition in 1967 by the Gillette Company of Boston, Braun started to compete on an international level. Under the leadership of Dieter Rams, the Braun Design department became world famous, winning over 100 prestigious international design awards and being displayed in the MoMA in NYC and the Centre de Pompidou in Paris. Check out the attached images and you will see how inspirational Braun Design became even for Jonathan Ive and his design team at Apple! In October 2005, we are proud to say Braun joined our family of products and is one of our strongest performing brands today. Just last year, we have celebrated 60 years of Braun shavers -- an impressive success story of combining continuous breakthrough technical innovation with the unique functional Braun Design. And as our design, technical innovation and ...
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